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TaxiArt partners with Mediaedge:cia and client, Molson Canada; a part of Molson Coors Brewing Company, to brand Toronto’s taxicabs!Chauffeuring Toronto residents to and from bars, restaurants, nightclubs, parties, executive functions and sporting events, the Coors Light branded taxis play an important role in their urban marketing mix. By integrating the marketing message so closely into the Entertainment Scene, the Coors Light branded taxis created a buzz, differentiating the brand and broke through a highly cluttered advertising world. TaxiArt drove Coors Light branded taxis through the high traffic regions of the city blanketing the Entertainment, Financial and Shopping districts through an interactive, innovative medium, allowing the consumers the opportunity to connect with the brand on an exclusive and personal level. The creative strategy tied irony into the marketing message by tagging "Normally we'd be cool with tailgating." on the rear bumper of the taxis, a great example of how the campaign can be fully customized to the medium. Click each photo to the right for an enlarged view |
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